Creating a name
In terms of startup marketing this is often the hardest part. Get this wrong at the start and it can have a massive impact on the success of your brand.
If you want to be seen as a market leader you need a name that stands out. The key to getting this right is combining a huge amount of research with creativity.
In today's digital age, it is also crucial to research domains and social account name availability. It is important your brand name is consistent throughout the various online platforms you will be using. We can help you through this process.
At Digital West we are passionate about logo design and are proud of the successful brands we have helped create. Often the first thing a potential customer sees is your logo so you need to make the right first impression.
The way businesses use their logo has changed dramatically in the past decade. With the increased use of digital media, it is important that companies have a brand that stands out online. A dated logo may not represent your company values and leave you behind your competitors.
Once we have greater knowledge in what is needed for the project, our Design Director will discuss the brief with our design team. We will sketch through some ideas, deciding what will work well and what could be developed further.
Following the sketching process, we would begin designing the artwork. We generally supply three concepts to the client, but if our creative team feel there are other versions that would suit the project we may supply more.
Once the chosen artwork is signed off we would send over multiple file versions for use. Depending on the client, we often provide brand guidelines which allow you to educate your partners on how your new logo should be used.